Erinna Lin

Senior Product Designer

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I design for scale without losing the human detail. 5+ years at HP designing platform products used by 48M+ monthly users.

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what I bring

I combine strategic thinking with hands-on design expertise to deliver systems that scale and drive meaningful impact.

Design Systems
Product Strategy
Platform Design
Cross-functional Leadership
Design to Code
A/B Testing & Metrics
Design Direction
Mentorship & Growth

what I've delivered

Design Initiative

Led design for 4 major product areas across HP Smart and the HP app, impacting over 48 million monthly active users

Design Scalability

Created scalable flows for settings, feedback, communication, and device management for consumers and enterprise users

Figma Systems

Developed internal Figma systems that enhanced cross-functional alignment and consistency for 90+ campaign asset deliveries

Monetization

Boosted subscription conversions by 60–70% through A/B-tested landing page designs optimized for engagement and clarity

What people say

“If I had to sum up Erinna in a few words: she’s organized, proactive, and a diligent problem-solver who cares deeply about the user and the end-to-end experience. Any team would be lucky to have her leadership and dedication driving their design work forward.”

Chantal Vu

Lead Product Designer at HP

“Erinna is a collaborative UX designer with an eye toward beautiful and intuitive user experiences. I worked closely with Erinna on the HP app communications strategy as the product manager for that space... She partnered closely with product and engineering, quickly understanding challenges, trade offs, and business problems.”

Caryn Leppert

Principal Product Manager at HP

“She is a joy to work with, on top of everything, and a great collaborator. Erinna has proven over and over again that she is a robust product designer that has the skills to go far. She is a multitasking queen, super organized and proactive to list of few of her qualities.”

Lucie Bole

Principal Product Designer at HP

“I had the pleasure of working with Erinna on the HP app, where she played a key role in designing scalable, user-centric experiences for our internal React toolkit. I appreciated Erinna’s ability to balance business objectives and tight timelines with intuitive, high-impact design solutions. Erinna brings clarity, empathy, and thoughtful systems thinking to every design challenge.”

Chris Johnson

Product Manager at HP

“If I had to sum up Erinna in a few words: she’s organized, proactive, and a diligent problem-solver who cares deeply about the user and the end-to-end experience. Any team would be lucky to have her leadership and dedication driving their design work forward.”

Chantal Vu

Lead Product Designer at HP