I work at the intersection of product strategy, growth, and platform design, partnering closely with product and engineering to turn fragmented systems into cohesive, shippable experiences.

I’m Erinna, a Lead Product Designer designing complex systems that scale across platform products.

Hi there!

HP • Platform-scale products • Cross-functional leadership

Impact & Value Highlights

  • Design Initiative

    Led design for 4 major product areas across HP Smart and the HP app, impacting over 48 million monthly active users

  • Design Scalability

    Created scalable flows for settings, feedback, communication, and device management for consumers and enterprise users

  • Figma Systems

    Developed internal Figma systems that enhanced cross-functional alignment and consistency for 90+ campaign asset deliveries

  • Monetization

    Boosted subscription conversions by 60–70% through A/B-tested landing page designs optimized for engagement and clarity

Featured Work

HP app